Why Facebook isn't helping your business

I love Facebook. Really I do. So don't get me wrong, but using Facebook to build your business without the proper foundational internet tools, is preaching to the choir.

What? Facebook is essentially a gated community. Unless you are already "in", you are not going to see much in that neighborhood. The internet is "open", so how does someone find you there? You already know the answer.

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YOU NEED A WEBSITE! 
No-one can search for you, find you or see what your are offering unless you have a "front-door" everyone can see. Facebook is not an internet presence. So get yourself a website. NOW! If you want people to find your business. 

If you HAVE a website, Facebook is a fabulous place to share to your customers, and gain new followers. Again, preach to that choir, and make it a big one. But for new business, don't forget to update your website.

BIG MISTAKE...
​One of the biggest mistakes people make once they get a website, is to treat it like a static billboard. I have clients that make time to post to Facebook all the time, but never write in their Blog/News. 

STOP THAT! Write in your Blog first, publish the article, THEN copy that post URL ( the www.yoursite/pithy-article) and post THAT to FB. You will drive traffic back to the site, and broaden the number of people you are reaching.

FOLLOW ONE SIMPLE RULE:  If it is interesting enough for Facebook, it should be on your blog first. ​