If you had a site built by Good Ink then a Blog is in your future. Didn't get one at set-up? Call me. We'll get you up and running right away.
But you're reading this, so we'll assume you are ready to roll with that BLOG
So what do you need to know?
Find your voice. Are you sarcastic, funny, serious, professorial? How do you talk with clients? Friends? THAT is your voice. Be true to your voice and writing will come easily.
Keep a list. Somewhere, someplace, keep a running tab of ideas to keep your Blog articles fresh. Need some ideas? Ask a friend what they think you might share with them from your knowledge base. Ask a peer. Once you start this habit, you won't have enough time to write them all!
Write offline, THEN post. If you always have to have your "site editor" open to write, you won't. Eliminate obstacles. Open a Google Doc/Word/Notepad and just start writing in there. Save and edit when inspired. Then copy the whole shebang, when you have time, into your editor.
Keep it Short Sweetheart! Blogs only work if they are short and direct. Unless you're writing a technical document, keep it short. Use the "Read More" break in your writing after the first paragraph if it has to be longer!
Always include a picture. If you don't have one, find one. They're FREE. Did you know that within your editor when you click "upload a picture" you can search a HUGE database of pictures already loaded for you? Yup. Find one. Use it.
Congratulations. You've opened your editor and written a BLOG (if you need some guidance on writing a BLOG post refer to "Better Blogging Tips and Tricks").
Once you publish those words of wisdom... what next? Why write at all if you aren't taking advantage of free social media?
Once you hit that Publish Button, your BLOG posts just sit idle, awaiting an audience. Chances are if you have a new website, you don't have an audience yet. Here is exactly how to build an audience and get folks sharing your posts:
After you hit PUBLISH, your post is Live on the web. You need to open your site ( not the editor) and go to your Blog page. There you should see your post in all its glory. Hello post! You could stop here and just hit the Twitter and Facebook Links... but that is NOT enough. (hit Twitter anyway!)
Go to your live site in another tab. Now "click" on the headline of your post. Look to your navigation bar. You should see the address of your post written something like this: http://www."YOUR SITE".com/1/post/2014/05/post-title.html". Copy that address ( now a link)!
Now - open Facebook. Open "update status". Paste that link right there.
Watch as FB loads your direct link to THAT post. Do you see it there? Now delete the link in the status bar. Your post should still be visible.
Write something pithy above your post. "Great Fathers Day ideas", etc.
Are you on a Places Page or a Business Page? Make sure to start the sharing by "liking" your post as yourself. i.e. Julene Hunter likes a Post on J HilburnNV page.
Now repeat in Pintrest, Google+, or wherever you share... maybe even a group page?