An e-commerce site is an excellent way of generating revenue with minimum physical effort--but that doesn’t mean it can thrive on its own. Tools like Google Analytics are key for your e-commerce site's survival. Access to data and the ability to analyze it are the foundation on which successful online stores are built.
Study of web analytics reports from Google Analytics can help you get useful insights into important factors like campaigns that are actually working, pages that are getting lots of attention, and products that get little response from customers.
However, in order to get all kinds of extensive metrics regarding your store, you will need to customize certain core areas of Google Analytics. Doing so will help you boost your sales, and it will also aid in increasing your site's overall value for customers.
Get ready to make the most of your e-commerce site with these five crucial customizations in Google Analytics: